The American start-up Inteezer has developed cybersecurity software that uses a genetics-based approach. Conventional anti-virus software notifies users when they are uncertain about unauthorised activities, but it is rarely able to identify the cause of the problem. The software from Inteezer decrypts the code used and compares it against a comprehensive database of code to look for harmless or malicious software. If the code is assigned as malicious or identified as completely novel, the user receives detailed information about the origin of the malware.
The car maker BMW has developed a digital service called “eDrive Zone” that automatically switches plug-in hybrid electric vehicles to fully electric mode when they enter low emission zones. To get drivers interested in the feature, BMW has created a rewards system: the more they use the electric mode, the more “BMW Points” they can collect. The points will be doubled inside low emission zones. The “BMW Points” can then be redeemed for free charging at charging stations. In future, cities will be able to sign up to “eDrive Zone” in order to reward eco-friendly BMW drivers more often.
NBCUniversal is responding to the closure of cinemas due to the corona epidemic by releasing films direct to streaming services. The distributor is forgoing the 90-day period that has previously been observed between cinema releases and rentals. Current films such as “The Invisible Man”, “The Hunt” and “Emma” can now be rented from existing services such as Apples iTunes, Amazon Prime Video and FandangoNow for 48 hours at a cost of 19.90 USD. The film “Trolls World Tour” will be released in cinemas and direct to VoD at the same time.
The American fast-food restaurant Chipotle is using the video conferencing tool Zoom to bring its loyal customers together to eat lunch every day. The “Chipotle Together” events allow up to 3,000 people to join. The company posts a link on Twitter that directs people to the “virtual hangout” which is hosted by a celebrity. The first “Lunch Party” was hosted by Colton Underwood, the last winner of “The Bachelor”. He led participants through a Chipotle presentation and answered their questions. Selected participants also received vouchers for ordering online at Chipotle.
The fashion label Pomelo has updated its app to include a new feature that allows users to buy products during livestreams. The first livestream event of the series, “Live On Pomelo”, was hosted by the Thai actress Davika Hoorne. She presented her favourite pieces from the Pomelo collection and responded to users' questions and reactions. The items of clothing and accessories are also displayed alongside the livestream. If a user likes an item, they click on it, select the colour and size to add it to their shopping basket, and complete the purchase.