The start-up WNDR Alpine has replaced the environmentally harmful, petroleum-based plastics usually used in skis with algae-based bioplastics. Specifically, microalgae are genetically engineered to produce all types of different oils when grown and fermented in steel tanks, much like a brewery produces beer. These oils are then used as building blocks to create new, biobased materials for, among others, the “Intention 110” ski, in an environmentally-friendly and waste-reducing way.
The video service Instagram is celebrating the launch of its Shop tab in Australia with a one-off event known as “Instanight Shopping”. The tab enables users to discover new brands and recommended products in a single click. The world's first shopping event on Instagram allows users to get to know more than 50 popular local providers. People get discounts on these products and can do their Christmas shopping directly in the app. According to Instagram, “Instanight Shopping” will let Australian retailers use the digital sales channel for their Christmas business while the Covid-19 pandemic continues.
The streaming service Netflix is borrowing TikTok's format of vertical short videos and, with “Fast Laughs”, is testing a feed featuring short comedy clips. The program is available to selected iPhone and iPad users. The videos are 15 to 45 seconds long and offer a preview of Netflix productions as well as licensed content. They serve to encourage users to discover shows and add them to their watch list. What's more, “Fast Laughs” contains videos from “Netflix Is A Joke” – the streaming service's social channel. Users can react to the videos with emojis and share the clips on social media.
The American semiconductor maker Qualcomm has partnered with the verification platform Truepic to integrate a tool into smartphone chips to check the authenticity of photos and videos. This embedded tool enables users to take a photo or video with a digital signature to prove its provenance, including the pixels from the original shot and the details on when and where the photo was taken. The aim of this tool is to counter deepfake manipulations and not to let them be created in the first place.
The Latest has opened up a retail store in the centre of Berlin that helps companies and start-ups with the first presentation and market research of their innovative products. At the retail store, new products can be presented and tested for three to six months at a monthly all-inclusive price. Visitors to the store are offered a curated selection of brands from a wide range of product categories. What's more, The Latest supports companies by way of trained sales staff, relevant market research data and a large-scale OoH campaign.